week 2 top-down exercise

my goal is graphic design and digital animation. in this billboard the eyes go to two different places. they go to the design in the billboard, but they also go to the ripped part on the corner, it has the feeling that the billboard is worn out and old until you pay attention and realize that the ripped section is also part of the design too. that is why I think this is a top-down example
http://10steps.sg/inspirations/artworks/50-extraordinary-and-attractive-billboards/